Blue Frog Cereals

Blue Frog was named by founder and chief flavour creator Scotty Baragwanath who was nicknamed Frog growing up because of his long, lanky legs. Scotty got his first fry pan at five years old and used to try out his new creations on his brothers, sisters and the girl next door – they were a tough crowd. Scotty still loves experimenting with flavours and is passionate about how the ritual of sharing food brings people together.

When founding Blue Frog, Scotty Baragwanath set out to do something worthwhile. Something different.

He wanted to create the best tasting cereal in the world. A product that’s WORTH waking up for.

Blue Frog Breakfast is a start to the day that empowers you to live your best life, be the best version of yourself – find your worth on this earth!

We have taken a childhood favourite and added our Blue Frog magic to deliver 75% less sugar* with an even better taste! We have used a natural sweetener called Monk Fruit to keep the sugar levels down and avoid any sugar crashes. Not what anyone needs.

We have used our taste testing kid’s panel to ensure Coco Munch tastes absolutely incredible! It really does have everyone’s tick of approval.

Absolutely nothing artificial here! Only amazing, great tasting, natural ingredients.

Look out you ginger lovers. We have crammed this low sugar and low carb beauty full of crispy crunchy seeds and toasted nuts all finished with soft and warming ginger, creamy goodness. It just could be the keto your heartKeto, gluten free and for all your gingernut lovers – no really, its for you!

Keto, gluten free and for all your gingernut lovers – no really, its for you!

Good for your gut – 100% vegan, incredibly good for your gut with two billion probiotics per serve, plus no refined sugar.

Natural ingredients – New Zealand baby oats, Heilala vanilla beans, organic chia, and unique to our porridge GanedenBC30 probiotics.

Award-winning! – Finalist in the New Zealand food awards​ and,​ highly commended in the Healthy Food magazine awards!